If you want your small online business to grow and become successful, you have to become an authority in what your product or service is. You have to do extensive research and know it from the ground up. Make sure your information is unique, knowledgeable and truthful. Do not be afraid to have your own opinion, having your own opinion is what will separate you from the rest. This is exactly what you want to do to stand out from your competition.
Just what does it mean to be an authority? The dictionary states, authority is advice given, opinion or influence of another. One way to become an authority is to share your knowledge. Let the internet world know that you know what you are talking about. You can do this by blogging. Blogging is where you have your own website, or blog and post your articles, videos, or maybe a special place you just went to visit. Things about you, your life, and business.
Whenever a question is asked about your product or service, research it and then answer the blog question. The more you interact on a blog and the more you post on your own blog, the more you will look like an authority. The more of an authority you are, the more people will trust you and your product or service.
Make sure that your about me page on your blog tells all about who you are. Let people know that you are a real person just like them. Let them know about your knowledge in your specific field, product or service. Show pictures of yourself and your family. Let people put a face with your name.
Another way to look like you are an authority is to write articles. When writing your articles go into depth about your product or service. What exactly is your small online business all about. The more articles you write and the more information you share with others will establish you as an authority in your small business. The more content you put in your articles the more Google likes it. The more Google likes it, the more it is shown on search engines.
You can take your articles and submit them to a number of sites. You can also post them on your blog. Once your articles are on you blog, you will receive comments from other people. Some of the comments may be a question about your business, you can then take that question and write another article about it. You can take your article and make a video, then post the video on several sites. The more sites your on the more people will find you., which in turn means more sales.
Once you have a few articles written, you can make them into an eBook. The more content driven your articles, the better your eBook will be. People love eBooks, you can sell them or give them away on your blog and people love to share them. The more shared the more viewers you will have.
When you have your blog up and running efficiently with lots of good content. Have lots of articles out there, and an e-book to give away.
By doing all these things, you will become an authority in you small online business in no time.